ANALISIS KELAYAKAN PENGEMBANGAN USAHA NATA DE COCO PADA CV AMARTA KECAMATAN KEMPAS KABUPATEN INDRAGIRI HILIR

Feasibility Analysis of Nata De Coco Business Development on CV Amarta Kempas Subdistrict Indragiri Hilir District

Authors

  • Putri Wahyuni Program Studi Teknologi Industri Pertanian, Universitas Riau, Indonesia
  • Fajar Restuhadi Program Studi Teknologi Industri Pertanian, Universitas Riau, Indonesia
  • Vonny Setaries Johan Program Studi Teknologi Industri Pertanian, Universitas Riau, Indonesia

Keywords:

CV Amarta, feasibility analysis, financial aspect, nata de coco, nonfinancial aspects

Abstract

Nata de coco is a food product made from coconut water. Nata de coco processing business has the potential to be developed because it can utilize coconut processing by-products. CV Amarta is one of the industries where coconut flesh is processed into copra and coconut water as a secondary yield. CV Amarta will develop a coconut business by establishing a nata de coco processing business. Setting nata de coco business needs to do a feasibility analysis of business development as a consideration in making decisions regarding the possibility of the success of a business idea. This research aims to analyze the feasibility of developing a nata de coco business at CV Amarta in terms of financial and non-financial aspects so that it can be declared feasible or infeasible. The research methods are to analyze the non-financial aspects of the market, technical, management, legal, and environmental described as descriptive and analyzed financial aspects based on investment criteria such as BEP, NPV, IRR, B/C ratio, payback period, and sensitivity analysis. The nata de coco business development at CV Amarta is feasible in terms of non-financial and financial aspects with the results of BEP 528.176 units, BEP acquisition of Rp 1.056.352.623, the value of NPV is Rp 166.216.342, IRR 16%, payback period 4,7 years, and B/C ratio 1,10. The sensitivity analysis shows this business development is sensitive, with a 5% decrease in selling price and a 5% increase in variable cost.

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Submitted

2026-04-25

Published

2022-11-30

How to Cite

Wahyuni, P., Restuhadi, F., & Johan, V. S. (2022). ANALISIS KELAYAKAN PENGEMBANGAN USAHA NATA DE COCO PADA CV AMARTA KECAMATAN KEMPAS KABUPATEN INDRAGIRI HILIR: Feasibility Analysis of Nata De Coco Business Development on CV Amarta Kempas Subdistrict Indragiri Hilir District. Agroindustrial Technology Journal, 6(2), 18–36. Retrieved from https://atj.journal.unida.gontor.ac.id/index.php/atj/article/view/37

Issue

Vol. 6 No. 2 (2022): Agroindustrial Technology Journal [ATJ]

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Articles

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